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Friday, February 4, 2011
Mattel Launches Cute Social Media Campaign: Ken and Barbie on Match.com
This is such a cute and clever digital campaign by Mattel. Combining both online (Facebook, Twitter,Foursquare, Match.com and YouTube) and offline efforts to spread its message, this creative and timely campaign has just won me over. More fun-filled details about the campaign can be found on Mashable.