This is such a cute and clever digital campaign by Mattel. Combining both online
(Facebook,
Twitter, Foursquare, Match.com and
YouTube) and offline efforts to spread its message, this creative and timely campaign has just won me over. More fun-filled details about the campaign can be found on
Mashable.
Good luck Ken! I hope Barbie takes you back :)
Happy Valentine's Day to Ken and Barbie!
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