Friday, February 4, 2011

Mattel Launches Cute Social Media Campaign: Ken and Barbie on

This is such a cute and clever digital campaign by Mattel. Combining both online (Facebook, Twitter, Foursquare, and YouTube) and offline efforts to spread its message, this creative and timely campaign has just won me over. More fun-filled details about the campaign can be found on Mashable.

Good luck Ken! I hope Barbie takes you back :)

Happy Valentine's Day to Ken and Barbie! 

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