Tuesday, April 20, 2010

Communication between Account Executives, Creatives and Clients: Hella Lost in Translation

This video pretty much sums up how account executives, creatives and clients interact (dare I say communicate?) together to come up with *creative* campaign ideas. If you're in the industry, you'll surely enjoy this video. Now that I'm living in San Francisco, I had to include the word "hella" in the title :)

Some of my favorite quotes from the video:

"The clients are going to be here in two minutes and they want to meet with the creatives. C'mon, get into your outfits!" - Account Executive

"I love it. You absolutely nailed it. I'd like to run these right now! No changes...except for we're going to need to change this city scene to a country road, and I'm not sure about this color-scheme because it's too on brand...and we're going to need to make the logo bigger, but feel smaller...and change the tag line completely, otherwise great job - this is a HOMERUN guys!" - Client

"I don't even know what tweeting means, but this isn't going to make me want to do it" - Client

"Some of these changes are very different from what Don told us what you guys were looking for." - Creative

"No worries, we'll get right on those changes. Good thing is that it's approved." - Account Executive

"Budget has been cut, campaign is over" - Client

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