Wednesday, July 23, 2008

Best Viral Video Campaign - Dove Beauty

As you all know, I work in PR and have been pretty involved with new media within the last year or so. Every once in a while I receive a cool user-generated e-mail or video forwarded to me from a friend/colleague that shocks me or makes me upset, cry or laugh hysterically. However, every once in a while I attend some PR function and learn about innovative new media campaigns that marketing and PR folks have executed that truly generate buzz. I'm always impressed with these campaigns because they are so powerful --- so check this one out! Ogilvy came up with this video for Dove.

Tuesday, July 22, 2008

Long-Distance Relationships


More and more people are involved in long-distance relationships each year. Technology has allowed for people to connect on-line and stay connected on-line via e-mail, messenger, webcam, Skype, social networking sites, text messaging, phone, and even blogs. So why does it work for some people and not others? SocyBerty offers an interesting theory about why long-distance relationships work for certain personalities.

Here are some tips that I've compiled based on personal experience,observations made from successful and unsuccessful relationships, and a lil' bit of research:

1. Discuss expectations upfront. Make sure you are both on the same page. I've learned that men typically don't think about serious relationships until their early 30's (maybe late 20's if you're lucky). If all goes well, discuss the possibility of relocation.

2. Maintain an emotional connection with communication. It doesn't need to be a phone call til the sunrises, but it's important to share the little things from your day-to-day. Utilize the new tools available to you to stay connected. Mix things up a bit every now and then. Blow a kiss via webcam, send a naughty text in the middle of the day, send e-cards for no specific reason, hide little notes for them in the house when you visit, or send a love letter the old-fashioned way and drop it in the mailbox. Be creative, keep it fresh! But don't forget the power of hearing each others' voice. Verbal communication is essential.

3. Keep it interesting. Just because you can't be together physically, you can still enjoy books, podcasts, movies, and (my personal favorite) reality shows together. Just watch the boob tube individually and share your opinions about who should be eliminated from Project Runway or Top Chef. A fun idea I found is to set an alarm on your phones to play a sentimental song the same time every day, i.e. the song that reminds you of each other, the song the club played when you first danced, the song you discovered together, etc. Think of each other when your alarm goes off, and simply enjoy the fact that the other perso is thinking of you at that very same moment in time. Find creative ways to bond.

4. Trust each other. Avoid being suspicious for no given reason and try not to make any assumptions. If there isn't trust in the relationship, why be in the relationship in the first place? Long-distance relationships will test you and your partner; you need to trust him/her entirely as paranoia can play a major part in the failure of your relationship.

5. Talk about your future together. Assuming that ultimately you'd want to live together, discussing how you're going to get to that point will help you prove to each other that the relationship is going somewhere and that your efforts and frustrations are not in vain.

6. Know when it's time to say good-bye and know when it's time to be patient. Many couples will stay together just because they are too comfortable and afraid to be alone. When communication becomes one-sided or sparse for too long and for no apparent reason, when arguments become too frequent, it's time to re-evaluate the relationship. If you do decide that your significant other is not the ONE, the relationship needs to end. Why pretend to make it something it's not? However, keep in mind that relationships also require a great deal of work and compromise. Try to understand each others' situations in every scenario.

Here's a question I ponder about every now and then, if a long-distance relationship seems ideal for your lifestyle because your career consumes a huge part of your so-called life, would relocating to be together poison the relationship? (Nick - this has absolutely nothing to do with us)

Friday, July 11, 2008

Where the hell is Matt? (2008)

I LOVE THIS VIDEO!!! Matt, take me with you PLEASE!Every time I watch this it brings a smile to my face and I can't help but cry. You know how emotional I can be. If you've got a few minutes, you've got to watch it.


Thursday, July 10, 2008

Expectations in Relationships

"All I want is for him to call me once a day. Is that too much to ask?" Anonymous


Ahhh...relationships. Why do they have to be so damn difficult sometimes? It should be smooth sailing right? Perhaps men are REALLY from Mars and women REALLY are from Venus. Nah, that explanations too simple.

So I did a fun GOOGLE search and typed in
"wants to talk to me on the phone every day"
and to no surprise, I found hundreds of forums and posts from men complaining about how their girlfriends were requesting a phone call every single day. Note: The key to my findings are that these were boyfriend/girlfriend relationships, not husband/wife!

Here is expert advice from a single guy that considers himself America's Dating Expert.

Question: My girlfriend of one year wants to talk to me on the phone every day. To me it feels like I am checking in with my mom. I say "no way, it pushes my buttons". She says "If you really loved me you would want to rather than feel like you have to". What is the phone call frequency on the range of daters who call each other?

I know it seems nuts, the woman is otherwise great for me, but I can’t get past this feeling.

– Frustrated and Exhausted


Dear Frustrated and Exhausted,

So you have this girlfriend who you’ve been with you for a year. Your constant source of tension is that she wants to talk to you every day. You don’t want to do this because it makes you feel like checking in with your mom.

Got it.

My friend… If relationships are about compromise, what exactly is it costing you to talk to your girlfriend every day? That’s right. Nothing. The only thing it’s costing you is “being right”. And that’s where most couples stumble. We want to be right. We want to tell our partners how it is – what we do, what we don’t do, how we’re not going to be bossed around. And what for? So your amazing girlfriend can feel insecure that her boyfriend of a year doesn’t really love her? How does this arrangement possibly help you?

Think of it as simple cost/benefit analysis.

Time it costs you to call her to say good night and ask about her day: Ten minutes.

Time it costs you to argue about not wanting to do this simple task: a lot more than that.

Women crave connection. And until you’ve got a ring on her finger and are signing your marriage contracts, it’s very reasonable for her to be concerned about the health of your relationship. The way to reassure her? Constant contact, constant communication, constant affection, constant talk of the future. Let any one of those things go for a day or a week, and I get a letter from her saying, “I’ve been seeing this guy for a year and I think he loves me but doesn’t want to talk to me as much as I’d like.” And you know what my answer to her would be?

If he can’t see fit to accommodate you by calling you every day, he probably doesn’t love you that much.

It may be annoying, but it’s a small, small price to pay for a healthy relationship. Pick up the phone and let her know you’re turning over a new leaf.


So, there you have it! Advice from America's Dating Expert himself. My only question is...is he still single? I know lots of eligible women in NYC.

Oh...and for those of you who are married...here are some tips from real therapists on how to maintain a happy marriage! Cheers! XOXO

Wednesday, July 9, 2008

Couch Surfing

Have you ever heard of couch surfing? For people who LOVE to travel, but can barely afford a plane ticket, let alone a hotel room --- you can actually crash on a stranger's couch for FREE! Of course, this is more ideal for college students or dare-I-say European travelers? This social networking site looks legitimate, but if you can vouch for it, please feel free.

Tuesday, July 8, 2008

Follow Through by Gavin DeGraw




I'd like to dedicate this song to my one and only...

"Follow Through"

Oh, this is the start of something good
Don't you agree?
I haven't felt like this in so many moons
You know what I mean?
And we can build through this destruction
As we are standing on our feet
So, since you want to be with me
You'll have to follow through
With every word you say
And I, all I really want is you
You to stick around
I'll see you everyday
But you have to follow through
You have to follow through
These reeling emotions they just keep me alive
They keep me in tune
Oh, look what I'm holding here in my fire
This is for you
Am I too obvious to preach it?
You're so hypnotic on my heart
So, since you want to be with me
You'll have to follow through
With every word you say
And I, all I really want is you
You to stick around
I'll see you everyday
But you have to follow through
You have to follow through
The words you say to me are unlike anything
That's ever been said
And what you do to me is unlike anything
That's ever been
Am I too obvious to preach it?
You're so hypnotic on my heart
So, since you want to be with me
You'll have to follow through
With every word you say
And I, all I really want is you
(For) you to stick around
I'll see you everyday
But you'll have to follow through
With every word you say
An I, all I really want is you (For) you to stick around
I'll see everyday
But you have to follow through
You have to follow through
You're gonna have to follow
Oh, this is the start of something good
Don't you agree?

Monday, July 7, 2008

Top Friends, Single, In a Relationship, or better yet, "It's Complicated?"



Ahhh...it makes me laugh how we define our relationships on social networking sites like Facebook and Myspace. I must admit, I myself am guilty of some of these situations described below (either because I did it or someone did it to me):

*You get in a fight with your boyfriend/girlfriend and immediately change your status from "in a relationship" to "single"

* Within 24 hours, you make up and revert the status

* You get in a fight with your friend and remove them from your "Top Friends" list

* Or better yet, you delete them entirely

* A friend asks you, why they aren't in a higher position in your "Top Friends" list (OMG - I had no idea there were even positions)

* Someone confronts you about why they only get the limited profile

* Your boyfriend/girlfriend status is set to "Swinger" - allowing for 'others' to view them as possibly available?

* You're partner asks why you removed them from your profile picture

* You're partner asks why you are still Myspace or Facebook friends with your ex

* You find out your boyfriend/girlfriend decides to announce your business to the world by stating "It's Complicated."


What's next? Will people start breaking up with each other via status updates which is then updated on RSS feeds for all your friends to know? If that's the case, should we expect digital gifts, e.g. chocolates, flowers, hugs, shoulder-to-lean-on, from our FB and Myspace friends? I would almost prefer a break up via voicemail, text message or even a post-it note.

Please feel free to add any fun examples of your own!

BTW - Let's not forget the "Whatever I can get" option...what a joke!

Sunday, July 6, 2008

Wimbledon - longest men's singles game in history, Federer vs. Nadal




Two of history's greatest tennis players went head-to-head once again to compete for the Wimbledon title.
Just minutes ago, Nadal dethroned Federer and stole his chance to be the first to win six consecutive Wimbledon titles. Final score, 6-4, 6-4, 6-7, 6-7, 9-7 --- what an AMAZING match! Check out the post-match interview. Federer is still #1 in my book. Nadal played his heart out and deserved the title. So young and tenacious!

The Italians attempting to master an American tradition-- Mechanical Bullriding!











Went out with the Italian mafia last night! Mattia, Otmaro, Mierco, Simone and Geralyn (not quite Italian, but almost). Mattia insisted on starting the night off eating PIZZA HUT of all things to eat in NYC! We took the subway to LES and met up with Elliott and Veronica (who just flew in from Canada). Otmaro and Mattia coordinated outfits (both wore vests) so that we would be able to identify the Italians in a crowd. We met at Verlaine, which is a great venue to meet for drinks before going out in the LES. After the rest of the maffia showed up (Mierco, his gf and Simone), we went to Mason Dixon --- to test out their COJONES!!! They all passed with flying colors. I'm not quite sure how someone convinved ME to ride the bull, but I did, and now I'm hurtin'! Thanks for all the support (Joy). You guys are awesome and I had so much fun.

Friday, July 4, 2008

Fireworks tonight!

About this time last year, Geralyn, John, Rie and I were headed to Metuchen, New Jersey for a Brazilian BBQ. It was raining hard, but we had lots of fun. Great food but the drinks were even better. First time I tried Brazil's national drink, caipirinha! Yummy!

We left NJ around 5pm and headed to Robles' place in Brooklyn and watched the fireworks from his rooftop. The rain really did put a damper on the display, but I'm not going to let that get in the way this year. I miss San Diego at times like this. I don't think we ever had to be concerned about rain on the 4th of July.

There are so many places to go for fireworks tonight. I'll probably watch it at Jeff's (maybe Elliott's), depending on the crowds. The only thing that's really missing is Nicholas. While Veronica flew in from Canada to be with Elliott and Mattia flew in from Milan to see Geralyn, Nick is not going to be here with ME. I know long-distance relationships are toughest during 'holidays' and all, but it's especially difficult when your friends in long-distance relationships surround you with their significant others. Oh well, I've just got to suck it up!

Thursday, July 3, 2008

Happy Thriday!

Tomorrow is the fourth of July and I'm excited to watch the fireworks from Jeff's rooftop in Brooklyn. Jamell's says it's a sweet pad. Hopefully it won't be pouring like it did last year at Robles.

Billy and Fabian left this morning at the butt crack of dawn. I just received a message from Billabong that he arrived to San Diego safely. He already misses being in NYC...and NYC already misses him!

So it looks like I'm going to miss another one of Elliott's BBQs! He has some bad timing...geez! Ok, I've really got to make this one short today...heading to Greenwich for some pre-Fourth of July drinks. Cheers!

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