My boss at work forwarded me the Montauk Monster: Hoax story on Gawker just minutes ago...with the subject line: I KNEW IT!
PR and Marketing professionals can smell a stunt when we see one. After the story spread across the nation for days and no one figured out it who was behind it, I slowly started doubting my PR nose for BS. Especially, when I heard someone had found the darn thing and dissected it.
I even came up with an idea about how my traval clients could have taken advantage of this stunt and piggy-back off its success --- but there was a part of me that thought, "What if this thing is just a sea turtle or whatever?" UGH! I should have gone with my instincts.
Well, so the viral marketing guru behind the whole thing finally came forth and told his story. Life goes on. But hey, it was fun while it lasted...it was fun to talk about.