As you all know, I work in PR and have been pretty involved with new media within the last year or so. Every once in a while I receive a cool user-generated e-mail or video forwarded to me from a friend/colleague that shocks me or makes me upset, cry or laugh hysterically. However, every once in a while I attend some PR function and learn about innovative new media campaigns that marketing and PR folks have executed that truly generate buzz. I'm always impressed with these campaigns because they are so powerful --- so check this one out! Ogilvy came up with this video for Dove.